This one exercise can lead to a dramatic transformation in your Business.
One very important step that many often despise when in marketing is building a detailed customer Avata profile.
Imagine attending a big event of 1000 business owners and in that crowd, someone called out your first and last name. How will you feel?
That is exactly how your customer feels when you understand their pain points and take out time to know them.
See, we are bombarded with marketing and advertisements all day. So as a marketing professional, how do you get a brand to stand out? You must create messaging and materials that connect with your customer.
Before you start creating marketing materials, you need to know who you’re marketing to. That’s why Buyer Persona is an important marketing concept. Defining your ideal customer is very important. Don’t get confused: customer persona, is also called the buyer persona, marketing persona, or audience persona.
What is Customer Persona?
A customer Persona represents a group of similar people in a desirable audience.
A customer persona is a fictional character that represents your ideal prospect. When complete, it will help you understand the motivating beliefs, fears, and secret desires that influence your customer’s buying decisions.
Why create customer personas in the first place?
- Customer Persona can help you figure out how to reach people at the right time, with the right message, offer, and products.
- Customer Persona will help you better understand the customer’s perspective.
- With a persona, you’re imagining things through that individual’s point of view.
- Once you understand who your customer is, it’s easier to create customized content for them.
- With a persona, you’re imagining things through that individual’s point of view.
- You can use Customer Persona for effective ad targeting
- Your customer avatar will help you fine-tune your marketing efforts and help you understand why some products sell better than others.
The customer persona we’ll be discussing is very simple. It includes who the person represents, also known as their characteristics, their goal, or what they want to achieve, and the barrier to reaching their goal, also called a pain point.
Typically, a marketer creates several types of personas for a product or service. You may even work with a business with over 10. This is because most businesses have more than just one type of customer.
It’s important to remember that customer personas can get very complex.
I will be teaching you how to build a customer persona in my next post.
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